American Black Film Festival Launches ABFF97, New Theatrical Distribution Initiative
AMC Theatres Joins as Inaugural Theatrical Provider for Independent Film Initiative
LOS ANGELES, CA (October 14, 2026) – The American Black Film Festival (ABFF) is expanding into theatrical distribution with the launch of ABFF97, a new initiative created to bring select independent films to audiences in major U.S. markets through curated theatrical releases.
Named for the festival’s founding year, ABFF97 builds on ABFF’s 30-year history of discovering and championing emerging filmmakers, extending that work beyond the festival circuit and into theatrical release.
AMC Theatres will serve as the initiative’s inaugural theatrical provider, with releases planned across key markets including Los Angeles, New York, Atlanta, Washington, D.C., Chicago, Detroit, Dallas, Houston, Charlotte and Philadelphia.
“For three decades, ABFF has helped discover filmmakers and connect their work with audiences,” said Jeff Friday, Founder of ABFF and Co-Founder and CEO of NICE CROWD. “As the theatrical market builds momentum, we see an opportunity to bring more independent films into that growth. ABFF97 extends our role from discovery to distribution, drawing on the audience relationships and cultural reach we have built over 30 years. With AMC as our initial theatrical provider, we have a strong foundation to bring these films to market.”
The initiative also builds on the success of the ongoing 2026 ABFF Pop-Up Tour, which has completed stops in Washington, D.C. and New York, with Atlanta and Houston to follow in the coming weeks. The audience response has reinforced interest in experiencing independent films on the big screen and helped inform ABFF’s expansion into theatrical distribution.
The launch establishes ABFF97 as a new theatrical pathway for independent film and a year-round expansion of ABFF’s work. ABFF97 will curate select films, develop theatrical release strategies, and lead marketing, publicity and audience engagement. These releases are designed to build visibility, demonstrate audience interest and strengthen opportunities for subsequent licensing and distribution across other platforms.
Priority consideration will be given to films that have screened at ABFF, while the initiative will also consider independent films from outside the festival as the platform grows.
The inaugural slate and release schedule will be announced at a later date.
For more information, visit ABFF.com/ABFF97.
About the American Black Film Festival (ABFF)
The American Black Film Festival (ABFF) is the premier annual event dedicated to discovering emerging talent and shaping the future of film and television. Founded in 1997 by Jeff Friday, ABFF is one of the entertainment industry’s leading gatherings, annually bringing together thousands of filmmakers, artists, executives, brands and audiences to celebrate storytelling, creativity and innovation. Through film screenings, premieres, conversations, networking and cultural experiences, ABFF has become a destination where entertainment, culture and commerce intersect, fostering meaningful connections and business opportunities while inspiring the next generation of storytellers. The 2027 festival will take place May 20-23 in Los Angeles.
About NICE CROWD
NICE CROWD is a pioneering live events company operating at the intersection of culture, entertainment and tourism. Founded by Nicole and Jeff Friday, the company produces high-impact festivals, awards shows and destination experiences in major U.S. cities and global markets. Guided by The Power of Gathering, NICE CROWD believes that when people come together, creativity flourishes, new voices are amplified and meaningful connections are made. The company’s mission is to harness that energy to drive cultural relevance and deliver measurable economic impact for its partners. With expertise in event production, audience engagement and strategic partnerships, NICE CROWD showcases groundbreaking artists and innovators, creating experiences that resonate with audiences while enabling brands and media to shape a more connected, creative world.
Access and Download ABFF97 Assets HERE.
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