The Power of Gathering
About Us
NICE CROWD is a pioneering live events company at the intersection of culture, entertainment, and tourism. Founded by husband-and-wife team Nicole and Jeff Friday, we produce festivals, awards shows, and destination-based experiences across major U.S. cities and international markets. At the heart of our company is a belief in The Power of Gathering—the idea that when people come together, creativity is celebrated, new voices are amplified, and meaningful connections are sparked. Our mission is to harness that power to drive cultural relevance and economic impact for our partners. Best known for our flagship event, the American Black Film Festival (ABFF), now celebrating its 30th year, NICE CROWD has grown into a global brand with deep expertise in event production, audience engagement, and strategic partnerships.
Join us as we continue to redefine live entertainment—one unforgettable experience at a time!
